Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon, who are muscling into their businesses, stealing their customers, and cornering every conceivable market and service.
Jonathan Byrnes, MIT-based expert on profits, pricing, and strategy, and John Wass, a key member of the team that made Staples a major national brand, illustrate how companies can survive—and win—in this era of digital behemoths in their new book, CHOOSE YOUR CUSTOMER: How to Compete Against the Digital Giants and Thrive.
CHOOSE YOUR CUSTOMER is a powerful and timely guide for managers to level the playing field against their biggest competitors by choosing and providing value to the right customers by:
These customer-driven strategies enable leaders to build a uniquely targeted business that the digital giants just can’t match. From unbeatable customer service to superior pricing and product selection, CHOOSE YOUR CUSTOMER provides detailed and actionable advice on how to compete successfully with the aggressive giants and how to increase profits as a result.